“We’re not in the advertising business. We’re in the relationship business.”     — Doyle Powell, Founder and President

 

If you want to be good at the advertising business, learn how to fish. It’s not an angler’s skill that lands the fish – it’s his patience, his attentiveness, and his love for the sport. Skill is just the by-product.

 

Doyle Powell learned those lessons growing up on Lake Eufaula in southeast Alabama, one of the nation’s hotbeds for bass fishing.

 

He also learned the small-town way of building friendships. That means keeping your promises, leaving the door open for new ideas, and just…well, being nice.